It often surprises me when major brands with large marketing teams and budgets overlook the value of context in crafting their messages. In 2017, Adidas—the sponsor of Boston’s annual marathon—sent an email to all participants that read, “Congrats, you survived the Boston Marathon!” In any other city, this email would have felt appropriate, energetic, and […]
To write or not to write for an audience—this is a topic William Zinsser discusses in Chapter 5 of his book On Writing Well. In it, Zinsser affirms that writers should always write for themselves. He says, “don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.” I […]
We can’t get back what we lost. But can we give future generations what we wish we had for ourselves?
I used to think my aging eyes were the brutal culprit of my difficulty reading on screen. Now I realize certain design decisions can cause this. Factors such as font size, font style, column width, and paragraph length affect online content readability. This understanding explains why certain websites are a breeze to read (such as the […]