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Design Thinking ICM512

Products and the Pleasurability Principle

How understanding emotions can elevate design. Recently I’ve become fanatical about the AppleTV show Ted Lasso. About an American football coach who moves to England to coach fútbol, this show has pulled on my every heartstring and transformed me into a cheering fan for the made-up AFC Richmond team. I’ve chanted with the crowd, picked […]

Categories
Design Thinking ICM512

The Design Thinking Crash Course

This week I partnered up with a fellow student to work through Stanford d.school’s Design Thinking Crash Course. I hopped on zoom from a hotel room in San Francisco and joined my partner Maggie to kick-off the virtual workshop. We both made friendly introductions and shared our feelings of intimidation and uncertainty over what to expect […]

Categories
Design Thinking ICM512

Understanding Design Thinking

Both a process and a mindset, Design Thinking clearly defines problems and leads to innovative solutions—all while emphasizing the needs of the people being designed for. As Ideo puts it, “When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?”[1] The […]