How understanding emotions can elevate design. Recently I’ve become fanatical about the AppleTV show Ted Lasso. About an American football coach who moves to England to coach fútbol, this show has pulled on my every heartstring and transformed me into a cheering fan for the made-up AFC Richmond team. I’ve chanted with the crowd, picked […]
Understanding Design Thinking
Both a process and a mindset, Design Thinking clearly defines problems and leads to innovative solutions—all while emphasizing the needs of the people being designed for. As Ideo puts it, “When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?” The […]
Preserving Family Stories
We can’t get back what we lost. But can we give future generations what we wish we had for ourselves?
Night Lights Interactive Campaign
Where have all the stars gone and how can we get them back?