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Design Thinking ICM512

Products and the Pleasurability Principle

How understanding emotions can elevate design. Recently I’ve become fanatical about the AppleTV show Ted Lasso. About an American football coach who moves to England to coach fútbol, this show has pulled on my every heartstring and transformed me into a cheering fan for the made-up AFC Richmond team. I’ve chanted with the crowd, picked […]

Categories
Design Thinking ICM512

Understanding Design Thinking

Both a process and a mindset, Design Thinking clearly defines problems and leads to innovative solutions—all while emphasizing the needs of the people being designed for. As Ideo puts it, “When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?”[1] The […]

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Case Study

Preserving Family Stories

We can’t get back what we lost. But can we give future generations what we wish we had for ourselves?

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Case Study

Night Lights Interactive Campaign

Where have all the stars gone and how can we get them back?