Tag: #empathicdesign

Design Thinking ICM512

Booking Travel in China

An Exercise in Journey Mapping

Tags #china, #designthinking, #empathicdesign, #empathy, #empathymaps, #howto, #journeymapping, #journeymaps, #lostplate, #lostplatefoodtours, #travel, #uxdesign

Design Thinking ICM512

Deep Dive into The Ideation Phase

Post author By movalle8418
Post date March 7, 2021
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Tips and Methods for Making the Most Out of Your Next Ideation Session

Tags #designthinking, #empathicdesign, #empathy, #problemstatements, #uxdesign, analogies, brainstorming, challengestatements, emotionaldesign, howmightwe, howmightwestatements, ideation, ideationphase, mashups, mindmaps, pointofviewstatements, pov, scamper, sketchstorming

Design Thinking ICM512

From POV’s to How Might We’s

Post author By movalle8418
Post date March 6, 2021
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How building on problem-statements in the Ideation phase can spark innovative solutions

Tags #define, #designthinking, #empathicdesign, #empathy, #HMWquestions, #howmightwe, #howto, #problemstatements, #uxdesign, definestage, emotionaldesign, pointofviewstatements, pov

Design Thinking ICM512

Understanding Point of View Statements

Post author By movalle8418
Post date February 27, 2021
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Your insights are valuable. Use them to develop Point of View statements in the Define stage of the Design Thinking process. Observing and listening to your users is an invaluable resource to your product’s success—before, during, and after a product launch. And even more important is the ability to synthesize and translate their experiences into […]

Tags #designthinking, #empathicdesign, #empathy, #problemstatements, #uxdesign, define, definestage, emotionaldesign, pointofviewstatements, pov

Design Thinking ICM512

People are Personas

Understanding the value of personas in UX design, and how to build your own. Quite popular in UX Design, personas are an exercise in empathy in which we use storytelling to understand data. For every user group, a persona can be created to communicate those facts in the form of a person. By transforming abstract […]

Tags #designthinking, #empathicdesign, #empathy, #personas, #uxdesign, emotionaldesign

Design Thinking ICM512

Undercover Boss & Dippin’ Dots

Post author By movalle8418
Post date February 14, 2021
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Uncovering empathy in the hit reality tv show Undercover Boss This week I watched my first ever episode of Undercover Boss—a reality tv show (usually not my thing) that follows the head of a company as they go undercover to discover what’s really going on with their business, employees, and customers. In other words, Undercover […]

Tags #designthinking, #dippindots, #empathicdesign, #empathy, #undercoverboss, #uxdesign, emotionaldesign

Design Thinking ICM512

Empathic vs Analytic Modes of Thinking

Post author By movalle8418
Post date February 11, 2021
No Comments on Empathic vs Analytic Modes of Thinking

Learning how and when to use both in the empathy mapping process Grocery shopping can often become a battle between my emotions and my budget. As I weave through the aisles, checking items off my list, I frequently find myself debating between purchasing the fair trade item for double the price or grabbing the “regular” […]

Tags #analyticthinking, #designthinking, #emotions, #empathicdesign, #empathicthinking, #empathy, #empathymaps, #howto, #uxdesign, emotionaldesign, projectmanagementools

Design Thinking ICM512

Products and the Pleasurability Principle

Post author By movalle8418
Post date February 7, 2021
No Comments on Products and the Pleasurability Principle

How understanding emotions can elevate design. Recently I’ve become fanatical about the AppleTV show Ted Lasso. About an American football coach who moves to England to coach fútbol, this show has pulled on my every heartstring and transformed me into a cheering fan for the made-up AFC Richmond team. I’ve chanted with the crowd, picked […]

Tags #designthinking, #emotionaldesign, #empathicdesign, #empathy, #merrellhikingboots, #travel, #userexperiencedesign, #userneeds, #userneedsstatements, #uxdesign