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Design Thinking ICM512

Booking Travel in China

An Exercise in Journey Mapping

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Design Thinking ICM512

From POV’s to How Might We’s

How building on problem-statements in the Ideation phase can spark innovative solutions

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Design Thinking ICM512

The Define Stage: Where Problems Are Your Guide

Problem-statements in design thinking are a good thing. They invite focus and clarity into your work. I moved to Sydney from the U.S. in 2008. The first generation of the iPhone was released, but of course, as a recent college grad, I didn’t own one of those yet. Instead, I familiarized myself with my new […]

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Design Thinking ICM512

Empathic vs Analytic Modes of Thinking

Learning how and when to use both in the empathy mapping process Grocery shopping can often become a battle between my emotions and my budget. As I weave through the aisles, checking items off my list, I frequently find myself debating between purchasing the fair trade item for double the price or grabbing the “regular” […]