Dream big first. Then plan and do.
People’s mental models aren’t right or wrong, they just are. Understanding them will make your design process less personal and more successful.
Learning more about your competition can help you discover your unique position in the market.
How understanding emotions can elevate design. Recently I’ve become fanatical about the AppleTV show Ted Lasso. About an American football coach who moves to England to coach fútbol, this show has pulled on my every heartstring and transformed me into a cheering fan for the made-up AFC Richmond team. I’ve chanted with the crowd, picked […]