Dream big first. Then plan and do.
People’s mental models aren’t right or wrong, they just are. Understanding them will make your design process less personal and more successful.
Learning more about your competition can help you discover your unique position in the market.
Meet: Money Kit
A case study for an educational website that helps millennials achieve financial wellness.
Millennials and Money
Does this generation still have time to catch up and achieve financial wellness?
After 6 weeks of research, ideation, prototyping, and testing, a vague idea has evolved into something that looks and feels real.
Gaining highly valuable feedback using low fidelity prototypes.
Understanding the value of low-fidelity prototyping in the design thinking process, and putting it into practice.
Examining how users move through an app in order to achieve their unique goals.
How I used design thinking methods to determine an app’s purpose and its information architecture.